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The Resource The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature, Gad Saad

The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature, Gad Saad

Label
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
Title
The consuming instinct
Title remainder
what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
Statement of responsibility
Gad Saad
Creator
Subject
Language
eng
Summary
What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this book, the author, founder of the new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, he shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. This work, which deals with the biological basis of human behavior and in what makes consumers tick, is of interest to marketing professionals, advertisers, psychology mavens, and consumers themselves
Cataloging source
DLC
Dewey number
339.4/7
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HF5415.32
LC item number
.S18 2011
Literary form
non fiction
Nature of contents
bibliography
Label
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature, Gad Saad
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks
Control code
679931783
Dimensions
24 cm.
Extent
374 p., [12] p. of plates
Isbn
9781616144296
Isbn Type
(alk. paper)
Lccn
2010052000
Other physical details
ill. (chiefly col.)
System control number
(Sirsi) a378100
Label
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature, Gad Saad
Publication
Bibliography note
Includes bibliographical references and index
Contents
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks
Control code
679931783
Dimensions
24 cm.
Extent
374 p., [12] p. of plates
Isbn
9781616144296
Isbn Type
(alk. paper)
Lccn
2010052000
Other physical details
ill. (chiefly col.)
System control number
(Sirsi) a378100

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